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The Journal

Business, marketing, SEO and Squarespace design tips and knowledge to help you navigate your journey as a small business owner and sometimes DIY'er.

new + popular

new + popular

SEO

BUSINESS Lara Ellis BUSINESS Lara Ellis

Planning Fees 101: How to Communicate Your Value as a Travel Advisor So Fees Don’t Make You Cringe

This guide breaks down why fees are non-negotiable, what the industry is charging right now, how to handle objections like a pro, and why your branding might be the reason clients aren't taking you seriously. Plus: real scripts you can use today and resources to finally get your business looking as professional as the service you provide.

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DESIGN Lara Ellis DESIGN Lara Ellis

Elements of a Successful & Strategic Homepage Design

The average website visitor spends less than a minute on a webpage, reads only a quarter of the text and will leave if your value is not communicated within 10 seconds.

Want to convert your website visitors into paying clients? You may need a homepage overhaul. Read on for some tips.

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BUSINESS Lara Ellis BUSINESS Lara Ellis

6 Must Have’s on Your Travel Advisor Website

In a sea of Travel Advisors all technically ‘doing’ the same thing, you’re able to set yourself apart from the masses with a custom website that feels like you and that your ideal market resonates with.

Turn those not-quit-sure-yet clients into buyers with branding that speaks to the clients you want to work with, ensures they understand the value of a TA, solidifies your space in the market as the expert, builds a relationship through blogging and a personal touch newsletter, and streamlines your client process through integrations.

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