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The Journal

Business, marketing, SEO and Squarespace design tips and knowledge to help you navigate your journey as a small business owner and sometimes DIY'er.

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BUSINESS, TRAVEL ADVISOR Lara Ellis BUSINESS, TRAVEL ADVISOR Lara Ellis

Travel Planning Fees 101: How to Charge with Confidence (and Attract Clients Who Happily Pay It)

This guide breaks down why fees are non-negotiable, what the industry is charging right now, how to handle objections like a pro, and why your branding might be the reason clients aren't taking you seriously. Plus: real scripts you can use today and resources to finally get your business looking as professional as the service you provide.

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BUSINESS, TRAVEL ADVISOR Lara Ellis BUSINESS, TRAVEL ADVISOR Lara Ellis

6 Must Have’s on Your Travel Advisor Website

In a sea of Travel Advisors all technically ‘doing’ the same thing, you’re able to set yourself apart from the masses with a custom website that feels like you and that your ideal market resonates with.

Turn those not-quit-sure-yet clients into buyers with branding that speaks to the clients you want to work with, ensures they understand the value of a TA, solidifies your space in the market as the expert, builds a relationship through blogging and a personal touch newsletter, and streamlines your client process through integrations.

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BUSINESS Lara Ellis BUSINESS Lara Ellis

8 Reasons I Recommend Squarespace for Small Businesses

Planning a website build can be overwhelming, amiright? I remember when I decided to take on my first Squarespace website for my previous small business.

I pulled up Google and started a deep dive comparison on all the service-based web builders. At the time Wix, Squarespace and WordPress were the top contenders and now we have Webflow, Wix Editor X, Showit and more.

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