This guide breaks down why fees are non-negotiable, what the industry is charging right now, how to handle objections like a pro, and why your branding might be the reason clients aren't taking you seriously. Plus: real scripts you can use today and resources to finally get your business looking as professional as the service you provide.

After 12 years at Flight Centre and 4 years as an independent advisor before becoming a web designer, I've seen what works on both sides. This post breaks down ten essential strategies for travel professionals to build an online presence that’s sustainable and converts.

Learn how travel advisors can monetize their websites by sharing authentic recommendations, building trust, and leveraging tools like Squarespace. From curating travel gear lists to setting up paywalls for exclusive content, you’ll find actionable tips to turn your website into a revenue-generating machine.

Ever feel like you’re working around the clock for clients who don’t value your time? By 2019, Caitlin was drowning in client requests, endless revisions, and no-shows who promised to book but disappeared. Sound familiar? She knew something had to change before burnout got the best of her.

Save money on your Squarespace website billing plan including email marketing, courses, digital products, scheduling and more with the latest Squarespace discounts. As always, use code BIRCH10 at checkout to save 10% on your Squarespace website billing!

As someone who pours so much care and attention into your work, you deserve a travel advisor website that truly reflects your unique approach to travel planning. If you’re still using the standard site your host agency provides, you might be missing out on an opportunity to connect more deeply with your clients.

There’s so much that can be crafted beyond the Squarespace grid that can elevate your website with unique and interactive design elements. I’m still on the side that simplicity and accessibility reign, but that doesn’t mean boring so I’m sharing a few features and resources so you can get creative too.

During website audits, I see some common missing essentials for capturing visitor attention and driving aligned client leads. Here, I break down six elements inspired by the StoryBrand framework which emphasizes the importance of clear messaging and designing your website around your customer’s problem and the solutions you offer to improve overall user experience and website conversion.

In this multi-part post, I cover some key strategies to implement in Squarespace and throughout your blog to enhance the chances of actually getting your thoughts and knowledge found on the interweb.

SEO, Metadata, Page Titles…it can all be overwhelming. Below, I break down the basics of metadata, uncover the secrets of SEO title tags, and discover how to write engaging meta descriptions that drive clicks - and where to add these details on Squarespace.

From instant gratification to keeping your clients hooked, we'll uncover the top five reasons why a killer thank you page is a must-have in your digital arsenal and follow with how to build one on your Squarespace website.

Getting found in Google search results is becoming harder than ever. You can take a few easy steps using Google Search Console each time you update a website or add new content to amplify your chances of getting seen.

In today's digital world, understanding legal requirements isn't just about the rules - it's a foundation for trust and professionalism. Consider this your guide to the website legal essentials.

Alt text on Squarespace is like having a friendly guide to explain each piece of your website puzzle. It's short for 'alternative text,' and it's a game-changer for people using screen readers or those with visual impairments. When your website images have alt text, these tools can tell them what's going on, completing the online experience for everyone.

Before investing in web design, there are some important pieces of business information that you want to consider to maximize the return on your investment and ensure that your website is built with strategy and intention.

Images on your website, blog, and social media should tell a well-crafted story that fits with your brand and message. Through strategic content curation and photoshoot planning, you can ensure your imagery is doing its job.

Consistency is key across your marketing touchpoints. Luckily tools like Canva are making it easier to share quality graphics with your clients. But - you still want to ensure you’re not using just any old font all the time. In this post I share 12 font combinations available in both Squarespace & Canva so you don’t have to buy custom fonts and you keep your client experience seamless.

The average website visitor spends less than a minute on a webpage, reads only a quarter of the text and will leave if your value is not communicated within 10 seconds.

Want to convert your website visitors into paying clients? You may need a homepage overhaul. Read on for some tips.