Ever feel like you’re working around the clock for clients who don’t value your time? By 2019, Caitlin was drowning in client requests, endless revisions, and no-shows who promised to book but disappeared. Sound familiar? She knew something had to change before burnout got the best of her.

Save money on your Squarespace website billing plan including email marketing, courses, digital products, scheduling and more with the latest Squarespace discounts.

As someone who pours so much care and attention into your work, you deserve a travel advisor website that truly reflects your unique approach to travel planning. If you’re still using the standard site your host agency provides, you might be missing out on an opportunity to connect more deeply with your clients.

There’s so much that can be crafted beyond the Squarespace grid that can elevate your website with unique and interactive design elements. I’m still on the side that simplicity and accessibility reign, but that doesn’t mean boring so I’m sharing a few features and resources so you can get creative too.

During website audits, I see some common missing essentials for capturing visitor attention and driving aligned client leads. Here, I break down six elements inspired by the StoryBrand framework which emphasizes the importance of clear messaging and designing your website around your customer’s problem and the solutions you offer to improve overall user experience and website conversion.

In this multi-part post, I cover some key strategies to implement in Squarespace and throughout your blog to enhance the chances of actually getting your thoughts and knowledge found on the interweb.

SEO, Metadata, Page Titles…it can all be overwhelming. Below, I break down the basics of metadata, uncover the secrets of SEO title tags, and discover how to write engaging meta descriptions that drive clicks - and where to add these details on Squarespace.

From instant gratification to keeping your clients hooked, we'll uncover the top five reasons why a killer thank you page is a must-have in your digital arsenal and follow with how to build one on your Squarespace website.

Getting found in Google search results is becoming harder than ever. You can take a few easy steps using Google Search Console each time you update a website or add new content to amplify your chances of getting seen.

In today's digital world, understanding legal requirements isn't just about the rules - it's a foundation for trust and professionalism. Consider this your guide to the website legal essentials.

Alt text on Squarespace is like having a friendly guide to explain each piece of your website puzzle. It's short for 'alternative text,' and it's a game-changer for people using screen readers or those with visual impairments. When your website images have alt text, these tools can tell them what's going on, completing the online experience for everyone.

Before investing in web design, there are some important pieces of business information that you want to consider to maximize the return on your investment and ensure that your website is built with strategy and intention.

Images on your website, blog, and social media should tell a well-crafted story that fits with your brand and message. Through strategic content curation and photoshoot planning, you can ensure your imagery is doing its job.

Consistency is key across your marketing touchpoints. Luckily tools like Canva are making it easier to share quality graphics with your clients. But - you still want to ensure you’re not using just any old font all the time. In this post I share 12 font combinations available in both Squarespace & Canva so you don’t have to buy custom fonts and you keep your client experience seamless.

The average website visitor spends less than a minute on a webpage, reads only a quarter of the text and will leave if your value is not communicated within 10 seconds.

Want to convert your website visitors into paying clients? You may need a homepage overhaul. Read on for some tips.

You’ve set up all your forms and automations in Mailerlite and head over to Squarespace to paste your embed code, only to find that it doesn’t look great. Why? Chances are your fonts aren’t the same and want your branding the same across your website. Don’t worry, I got you. Read on to find out how to use the developer tool and custom code to target the Mailerlite embed forms and switch out the font with your Squarespace fonts.

In a sea of Travel Advisors all technically ‘doing’ the same thing, you’re able to set yourself apart from the masses with a custom website that feels like you and that your ideal market resonates with.

Turn those not-quit-sure-yet clients into buyers with branding that speaks to the clients you want to work with, ensures they understand the value of a TA, solidifies your space in the market as the expert, builds a relationship through blogging and a personal touch newsletter, and streamlines your client process through integrations.

You’ve worked hard on your Instagram feed, made the reels (or not) and engaged with your followers, now they’re ready to take the next step in your relationship.

But, then they click on your link in your bio and are less than impressed. We all know that first impressions count, so we’re going to level up a bit and create a custom Link in Bio for your Instagram page using Squarespace!

Squarespace has an easy-to-use drag and drop interface. However, on its own many websites can begin to look the same. Custom code, or CSS can help to take your website up a notch and create more unique features. Here’s my top must have’s for Squarespace 7.0 on Brine.

Planning a website build can be overwhelming, amiright? I remember when I decided to take on my first Squarespace website for my previous small business.

I pulled up Google and started a deep dive comparison on all the service-based web builders. At the time Wix, Squarespace and WordPress were the top contenders and now we have Webflow, Wix Editor X, Showit and more.