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The Journal

Business, marketing, SEO and Squarespace design tips and knowledge to help you navigate your journey as a small business owner and sometimes DIY'er.

new + popular

new + popular

SEO

DESIGN Lara Ellis DESIGN Lara Ellis

6 Design Elements Your Website Needs To Boost Conversion

During website audits, I see some common missing essentials for capturing visitor attention and driving aligned client leads. Here, I break down six elements inspired by the StoryBrand framework which emphasizes the importance of clear messaging and designing your website around your customer’s problem and the solutions you offer to improve overall user experience and website conversion.

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DESIGN Lara Ellis DESIGN Lara Ellis

12 Classic Squarespace & Canva Compatible Font Combinations For Your Website

Consistency is key across your marketing touchpoints. Luckily tools like Canva are making it easier to share quality graphics with your clients. But - you still want to ensure you’re not using just any old font all the time. In this post I share 12 font combinations available in both Squarespace & Canva so you don’t have to buy custom fonts and you keep your client experience seamless.

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DESIGN Lara Ellis DESIGN Lara Ellis

Elements of a Successful & Strategic Homepage Design

The average website visitor spends less than a minute on a webpage, reads only a quarter of the text and will leave if your value is not communicated within 10 seconds.

Want to convert your website visitors into paying clients? You may need a homepage overhaul. Read on for some tips.

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