The Journal
Business, marketing, SEO and Squarespace design tips and knowledge to help you navigate your journey as a small business owner and sometimes DIY'er.
Search by Category
new + popular
new + popular
Travel Planning Fees 101: How to Charge with Confidence (and Attract Clients Who Happily Pay It)
This guide breaks down why fees are non-negotiable, what the industry is charging right now, how to handle objections like a pro, and why your branding might be the reason clients aren't taking you seriously. Plus: real scripts you can use today and resources to finally get your business looking as professional as the service you provide.
Elements of a Successful & Strategic Homepage Design
The average website visitor spends less than a minute on a webpage, reads only a quarter of the text and will leave if your value is not communicated within 10 seconds.
Want to convert your website visitors into paying clients? You may need a homepage overhaul. Read on for some tips.