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Business, marketing, SEO and Squarespace design tips and knowledge to help you navigate your journey as a small business owner and sometimes DIY'er.
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new + popular
Using Custom Code to Create A Memorable Website on Squarespace
There’s so much that can be crafted beyond the Squarespace grid that can elevate your website with unique and interactive design elements. I’m still on the side that simplicity and accessibility reign, but that doesn’t mean boring so I’m sharing a few features and resources so you can get creative too.
6 Design Elements Your Website Needs To Boost Conversion
During website audits, I see some common missing essentials for capturing visitor attention and driving aligned client leads. Here, I break down six elements inspired by the StoryBrand framework which emphasizes the importance of clear messaging and designing your website around your customer’s problem and the solutions you offer to improve overall user experience and website conversion.
Boost Your Squarespace Blog Traffic With These 5 Must-Have Strategies
In this multi-part post, I cover some key strategies to implement in Squarespace and throughout your blog to enhance the chances of actually getting your thoughts and knowledge found on the interweb.
Why and How to Add a Thank You Page on Your Squarespace Website
From instant gratification to keeping your clients hooked, we'll uncover the top five reasons why a killer thank you page is a must-have in your digital arsenal and follow with how to build one on your Squarespace website.
5 Key Points to Consider Before Investing in a Website Design Project
Before investing in web design, there are some important pieces of business information that you want to consider to maximize the return on your investment and ensure that your website is built with strategy and intention.
Curate Website Photography & Plan a Brand Photoshoot that Connects With Your Clients
Images on your website, blog, and social media should tell a well-crafted story that fits with your brand and message. Through strategic content curation and photoshoot planning, you can ensure your imagery is doing its job.
12 Classic Squarespace & Canva Compatible Font Combinations For Your Website
Consistency is key across your marketing touchpoints. Luckily tools like Canva are making it easier to share quality graphics with your clients. But - you still want to ensure you’re not using just any old font all the time. In this post I share 12 font combinations available in both Squarespace & Canva so you don’t have to buy custom fonts and you keep your client experience seamless.
Elements of a Successful & Strategic Homepage Design
The average website visitor spends less than a minute on a webpage, reads only a quarter of the text and will leave if your value is not communicated within 10 seconds.
Want to convert your website visitors into paying clients? You may need a homepage overhaul. Read on for some tips.
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